We are the world’s most precise location software and we know exactly where to track down ROI for our clients.
Your App
Your Customer
Your Location
Your Data
Our Technology
Google® pioneered the Zero Moment of Truth (ZMOT) in the customer journey to purchase. Between the Zero Moment of Truth (Search) and the First Moment of Truth (Purchase) lies what we at Scout call the Critical Moment of Decision.
At the Critical Moment of Decision, Scout locates and communicates with Highly Engaged Customers. Highly Engaged Customers are hungry for relevant information at the Critical Moment of Decision — the moment just before purchase.
Scout delivers Relevant Conditional Messages to Highly Engaged Customers at the Critical Moment of Decision.
Conditional Messaging
Scout delivers messages when any of these conditions are met — singularly — or in any combination.
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Geolocation
When a user crosses a geofence, a message is delivered. Scout’s geolocation accuracy is the best in the world.
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Velocity
Messages can be delivered when a user is moving at a specific speed as detected by the phone’s accelerometer.
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Time
Messages can be scheduled to be delivered at a specific time of day.
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Temperature
Messages can be scheduled to be delivered when the outside temperature reaches a certain threshold.
